PLAN.
Define scope, content, technology, milestones and responsibilities before production starts. Planning turns discovery into a delivery system that the whole team can understand, challenge and follow.
LOCK
MAP
Scope
Clarify what is included, what is excluded, and what success looks like for this release.
Content
Map page structure, required assets, information ownership and content dependencies.
Technology
Select the stack, services and integrations based on actual constraints and long-term maintainability.
Milestones
Set checkpoints, review windows, approval moments and delivery responsibilities.
What we prepare before design starts.
Project Scope Document
Objectives, audience, features, exclusions, assumptions, dependencies and acceptance criteria.
Sitemap & Content Map
Page hierarchy, navigation, content ownership and a clear route from entry point to desired action.
Technical Plan
Frontend, backend, database, hosting, authentication, APIs and external services required for delivery.
Delivery Roadmap
Phases, milestones, responsibilities, review dates and the order in which the system will be built.
From idea to approved route.
Every important choice gets an owner.
Questions we answer
- What is essential for version one?
- What can be postponed safely?
- Who approves content and design?
- Which systems must be integrated?
- What does a successful launch require?
Planning principles
- Prefer clarity over complexity.
- Document assumptions before they become problems.
- Keep milestones measurable.
- Make dependencies visible early.
- Leave room for change without losing direction.
Plan around the things that could slow us down.
Missing assets
Identify copy, images, approvals and data that must arrive before production reaches that area.
Integration limits
Check APIs, authentication, hosting restrictions and third-party dependencies before implementation.
Review delays
Build approval windows into the timeline so feedback does not unexpectedly block the next stage.