READY.
SET.
LIVE.
Prepare deployment, domain, SSL, handover and go-live. Launch is not one click — it is a controlled transition from an approved release candidate into a production system people can actually use.
Production build
Publish the approved release and confirm production environment settings.
DNS & SSL
Connect domain, HTTPS and required production records.
Go-live checks
Run final smoke tests on the public production URL.
Owner ready
Deliver access, documentation and launch notes.
Before the public switch.
Environment variables, secrets, database connection and service credentials are confirmed.
DNS points to the correct target and HTTPS is active without certificate errors.
Tracking and error monitoring are ready so the first real sessions are visible.
A recoverable previous version or rollback route exists before production changes are made.
Controlled deployment, step by step.
Freeze
Stop non-essential changes and approve the release candidate.
Deploy
Publish production build and apply required migrations.
Connect
Activate domain, HTTPS and external production services.
Smoke test
Check critical public flows immediately after deployment.
Go live
Open access, monitor behavior and begin launch support.
The launch is complete when ownership is clear.
What gets handed over
- Admin and production access details
- Deployment and environment notes
- Domain and hosting references
- Known issues and operating notes
- Basic maintenance guidance
What gets watched
- Errors and failed user actions
- Unexpected performance drops
- Broken links, forms or integrations
- Traffic patterns and usage anomalies
- Support feedback from real users
If something goes wrong, we already know the route back.
Rollback trigger
Critical data loss, authentication failure, severe production breakage or a release issue that blocks essential user journeys.
Recovery path
Pause the release, restore the last stable state, verify critical flows, document the cause and relaunch only after the fix passes validation.